We are living at a time in history where the choices people have to access and consume information in digital format is continually changing and expanding at what seems like lightning speed pace.
As mobile phones grow in size to broaden their use as mobile 'tablet' computers, it has already become the norm to access the internet as and when, outside of the home. With the increase in size of these 'tablet phones' figures over the past two years point to online video more than ever as a powerful tool for product and service promotion.
With YouTube now the second biggest search engine after Google and at a point in time where people accessing information online expect immediacy, video marketing compliments a multifaceted marketing plan with its ability to relay information in a short and concise way whilst being vibrant, entertaining and engaging. The days of potential customers reading page after page of a website to garner the information they require are now long gone.